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EXPLORING HAUL VIDEOS ON YOUTUBE: A COLLECTIVE CASE STUDY APPROACH

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EXPLORING HAUL VIDEOS ON YOUTUBE: A COLLECTIVE CASE STUDY APPROACH ( exploring-haul-videos-on-youtube-collective-case-study-appro )

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one’s body type and being confident with one’s appearance. They also post hauls hoping to inspire girls who may not have the stereotypical perfect body to enjoy fashion and beauty and not feel self-conscious about their choices in clothing. I want to inspire people. I especially want to inspire young girls. Girls who think they're never good enough. Girls who compare themselves to the girls in the magazines. I want to help girls understand that before other people love them, they must learn to love themselves. With my help, I want girls to look in the mirror and like what they see. It doesn't matter what shape or what colour you are. You were put on this earth for a reason, and that reason is because you are special (UglyFaceOfBeauty, “About me,” 2011). The above is a section of UglyFaceOfBeauty’s “About Me” taken from her profile page on YouTube. Similarly, ThicknLuscious includes the following on her profile page: Plus sized women are so underrated and constantly critiqued about what they should and shouldn't wear!! You can be sexy at any size! You don’t have to be stick skinny to look good or feel great! Thick is in and I'm here to represent all the fine gorditas out there! (ThicknLuscious, 2011). Another genre appears to be one of “debate/discussion,” in which some vloggers will take a controversial issue and post a vlog that invites others to join in conversation about a particular topic. For example, AFRICANEXPORT, a vlogger on YouTube posts vlogs about issues concerning race, single parenthood, relationships, embracing one’s ethnicity, and other social issues. She is also an active thrift hauler and frequently posts videos about how to be frugal yet fashionable. 12

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