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something I find captivating on both a personal and academic level. Lofland and Lofland (1995) discussed “starting where you are” in regard to one’s research focus, and the value in studying a topic that is of high personal interest. Starting where you are provides the necessary meaningful linkages between the personal and the emotional on the one hand, and the stringent intellectual operations to come on the other. Without a foundation in personal sentiment, all the rest easily becomes so much ritualistic hollow cant [Sic]...Unless you are emotionally engaged in your work, the inevitable boredom, confusion, and frustration of rigorous scholarship will endanger even the completion—not to speak of the quality—of the project (p. 15). As an aspiring academic who is hoping to eventually earn my Ph.D. and obtain a professorship in the field(s) of mass communication and/or Women’s Studies, I agree full- heartedly with Lofland and Lofland (1995) in that selecting a research area in which one finds inspiration and excitement is of utmost importance. Therefore, I am “starting where I am” in doing exploratory, interpretive research concerning the phenomenon of hauling on YouTube. 18PDF Image | EXPLORING HAUL VIDEOS ON YOUTUBE: A COLLECTIVE CASE STUDY APPROACH
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