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EXPLORING HAUL VIDEOS ON YOUTUBE: A COLLECTIVE CASE STUDY APPROACH

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EXPLORING HAUL VIDEOS ON YOUTUBE: A COLLECTIVE CASE STUDY APPROACH ( exploring-haul-videos-on-youtube-collective-case-study-appro )

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“A temporary stabilization of meaning, a becoming rather than a fixed entity. The suturing or stitching together of the discursive ‘outside’ with the ‘internal’ processes of subjectivity. Points of temporary attachment to the subject positions which discursive practices construct for us” (p. 386). Here it is important to realize that identity is fluid; it can change based on external factors and shifts in history. “Identities are discursive categories produced at the intersection of certain attributes, capacities, and forms of conduct at specific historical moments” (Taylor et al., 2002, p. 615). Davis (1992) explains identity as it relates to fashion: Prodded by social and technological change, the biological decrements of the life cycle, visions of utopia, and occasions of disaster, our identities are forever in ferment, giving rise to numerous strains, paradoxes, ambivalences, and contradictions within ourselves. It is upon these collectively experienced, sometimes historically recurrent, identity instabilities that fashion feeds (p. 17). In other words, the environments we inhabit are constantly influencing and helping to determine who we think we are as individuals and the fashions we utilize. Before women entered the workforce, they donned homemaker accessories such as an apron, headscarf, a blouse and skirt as they reared children and took care of household duties. During World War II, it was more commonplace to see many women dressed in masculine garb given the demands of their physical labor. Today, it is typical for women to utilize business apparel as many occupy positions in the corporate world. Therefore, daily activities and responsibilities can dictate one’s fashion choices and ultimately help to shape identity. Where do the meanings that inform our identities originate? Scholars have argued that identities are constructed from attributes including nationality, ethnicity, social class, community, religion, gender and sexuality (Sarup, 1996; Woodward, 1997), as well as the 27

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