PDF Publication Title:
Text from PDF Page: 041
The commercial was purposefully filmed at night to exaggerate the prehistoric vibe the agency was aiming for (p. 513). Although the producers “...went to great lengths to consult and involve some Māori in relation to the commercial’s production...” (p. 514) it is worth noting that the second sequence of the commercial featured content that is viewed as extremely culturally sensitive to New Zealanders in general, and to local Māori people, specifically (p. 514). To further explain the idea of production, retailers Forever 21 and JC Penney were scrutinized for sexist T-shirts they produced that promoted the stereotype that women are incapable of doing math and unintelligent. Forever 21 created a shirt that read: “Allergic to Algebra,” while JC Penney sold one reading “I’m too pretty to do homework, so my brother has to do it for me” (Stop JC Penney, 2011). Forever 21 also manufactured several other shirts promoting anti-education messages. One shirt read: “Skool sucks,” another featured a list on the front that read: “A+=amazing, B=brilliant, C=cool, D=delightful, F=fabulous.” And to accompany this shirt on the brand’s website was the tagline “F doesn’t always mean fail!.” Further, another shirt contained the message “I heart school” on the front and the message “not...” on the back (Ng, 2011). After receiving backlash from customers, blogs and popular press, both companies removed the shirts from their websites and shelves and offered public apologies. However, damage was still done given that both retailers produced clothing that disseminated negative stereotypes about women. ...because popular culture is so powerful, many women and girls will conform to negative stereotypes of what a woman is supposed to achieve if they are continually reinforced. Stores like JC Penney and Forever 21 help shape that culture through the clothing they sell (Stop JC Penney, 2011). 35PDF Image | EXPLORING HAUL VIDEOS ON YOUTUBE: A COLLECTIVE CASE STUDY APPROACH
PDF Search Title:
EXPLORING HAUL VIDEOS ON YOUTUBE: A COLLECTIVE CASE STUDY APPROACHOriginal File Name Searched:
thesis-youtube-haul-videos.pdfDIY PDF Search: Google It | Yahoo | Bing
Cruise Ship Reviews | Luxury Resort | Jet | Yacht | and Travel Tech More Info
Cruising Review Topics and Articles More Info
Software based on Filemaker for the travel industry More Info
The Burgenstock Resort: Reviews on CruisingReview website... More Info
Resort Reviews: World Class resorts... More Info
The Riffelalp Resort: Reviews on CruisingReview website... More Info
CONTACT TEL: 608-238-6001 Email: greg@cruisingreview.com (Standard Web Page)