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Comments Posted to Haul Videos To gather the comments for my analysis, I uploaded the selected videos and copied and pasted the 100 most recently posted comments into a Microsoft Word document. I collected comments for Euchante and EGheartsSSC on October 9, 2011 and comments for Jess on October 19, 2011. Thus, I pulled the first 100 comments posted to each video on these particular days. The only issue I ran into was that the video I chose to analyze for Jess did not have 100 comments posted to it. Therefore, I had to collect comments from a total of five different haul videos for this participant (in order to reach 100 comments total). Analyses The qualitative method known as constant comparison was utilized to analyze the interview transcripts, videos and comments. I began analyzing all three data sources by doing a preliminary sweep or reading of the texts and taking notes in the margins as patterns emerged. As explained by Lindlof and Taylor (2002), this method requires the researcher to revisit their data numerous times to allow “core properties” to come forth (p. 219). To aid in this process I used a variety of colored highlighters to color code the data as I began linking ideas and phrases together to establish the major themes. After reviewing each data source three different times and performing constant comparison, I developed a final list of major themes and sub-themes I thought fit together appropriately. Given the qualitative nature of my research, I realize that another researcher could take a very different approach in analyzing the same data and have results that conflict with my own. Lindlof and Taylor (2002) discuss the concepts of reliability and validity as they exist in qualitative research. They explain that qualitative researchers strive to “produce and demonstrate credible data” (p. 240). Conducting qualitative research involving human subjects and 56PDF Image | EXPLORING HAUL VIDEOS ON YOUTUBE: A COLLECTIVE CASE STUDY APPROACH
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