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COMMUNITY When one thinks of the concept of community what comes to mind? The neighborhood setting with block parties, camaraderie among neighborhood kids, dog walking and white picket fences? Or community as it is present in the civic sense? Fort Collins, Colorado, for example, boasts a thriving community as it is home to Colorado State University, a vibrant downtown, abundant outdoor activities, and the beautiful Cache la Poudre River. But what about community as it exists in the virtual world of hauling on YouTube? What does this look like? This chapter is devoted to describing how the concept of community is present on YouTube in general, and how having a sense of community impacts the three haulers interviewed for this study. According to Dictionary.com, the term community refers to “a social, religious, occupational, or other group sharing common characteristics or interests and perceived or perceiving itself as distinct in some respect from the larger society within which it exists” (Dictionary.com, 2011). While the concept of community is most commonly thought of in the non-virtual sense, the examination of virtual worlds and the interaction they facilitate is increasingly popular in scholarly pursuits (see Adami, 2009; Donath & Boyd, 2004; Jin, 2009; Lange, 2007; Schofield Clark in Jones, 1998; Taylor, 1999; Walther et al., 2009; Williams, 2006). What makes a virtual community different from community as it is understood in the traditional sense? One might argue that it is difficult for an online domain to constitute a community when face-to-face communication does not take place. “They [sociologists] realized that communities do not have to be solidary groups of densely knit neighbors but could also exist as social networks of kin, friends, and workmates who do not necessarily live in the same neighborhoods” (Wellman & Gulia, 1999, p. 169). This quote reinforces the idea that community can exist in the non-corporeal world. Further, this study indicates that the concept of community 59PDF Image | EXPLORING HAUL VIDEOS ON YOUTUBE: A COLLECTIVE CASE STUDY APPROACH
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