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videos, a theme I have titled information solicitation emerged. In brief, this takes place when the hauler requests information from her viewers. For instance, in her video titled “Haul! Drugstore, Forever21, Lush,” EGheartsSSC asks her viewers if they know anything about the shoe brand Madden Girl, because she is wondering if it is associated with the popular shoe brand Steve Madden. She purchased a pair of Madden Girl boots (which she shows in the video), and is curious about where the brand originated. Out of the 100 comments that were analyzed, 15 of them were responses to EGheartsSSC’s question about Madden Girl footwear. This interaction illustrates a dialogue taking place between the hauler and viewers, as well as the act of information sharing. Here are several examples of responses: “Madden Girl is associated with Steve Madden. It’s more for teenagers/young adults and I’m pretty sure it’s a little cheaper ” (from MaggiePooPoo) “steve madden is the womens shoes and madden girl is also part of steve madden but it’s the juniors! (:” (from glitzygirl89) “madden girl is associated with steve madden. They sell like less adult heels and other types of shoes aimed more for teens. However your boots are very adult and definitely adorable(from crazykatie3400) Another illustration of information solicitation is present in Euchante’s haul video titled “Just A Little Haul: Makeup, A&F, SHOES!” She asks her viewers for liquid foundation recommendations, specifically for someone who has breakout prone skin. She mentions that she tried using NARS liquid foundation, but it was a bad decision because it caused her skin to break out. Here, Euchante is offering her opinion about a particular product (the NARS foundation), while also requesting information from her viewers. She receives responses to both of these statements. Below are a few examples that were chosen because they exemplify the exchange and discussion of product information per request of the hauler: “Hi i would recommend trying out the liquid foundation from Tarte, laura mercier will probably make u breakout as i break out easily” (from tutu54). 64PDF Image | EXPLORING HAUL VIDEOS ON YOUTUBE: A COLLECTIVE CASE STUDY APPROACH
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