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sites, it is apparent that social interaction can take a virtual form as well. Describing how vloggers interact both on YouTube and other social sites will be the focus of this section. ...it’s kind of like I have like a YouTube family and all of us being girls, we love makeup, we all love clothes. But all of us, we don’t like the same thing all the time. Some of us like clothes more than makeup. Some of us like skincare more than makeup or clothes, and I think having a YouTube family lets you share your main interests as a girl. And I think having a YouTube family really helps me to talk about what I like because outside of my YouTube world, my friends aren’t as girly as me. They don’t understand the whole YouTube thing. They don’t understand why people make videos. And I think having that network on YouTube lets me elaborate on what I am really interested in... Interestingly, Jess refers to YouTube as a family and a “thing,” which I interpret as reinforcing the idea of community being present. The following excerpt from Euchante points to evidence of similar themes. She uses the term community, and talks about how she feels comfortable because she is interacting with people who have mutual interests. It’s interesting because on the Internet you reach thousands and thousands and thousands of people, versus in real life you meet people on a one to one basis, which on one hand that’s better because you can get closer to them. But on the other hand, it’s finding those things you have in common with those people versus on the Internet it takes you a second to know whether you have something in common with someone. But in real life, it’s a lot harder. So I just feel like when I put up a video I have so much positive feedback and so many people who relate to me. I just feel like it’s this community where I just...I don’t know...like, I feel like there’s a bunch of mutual interests. More than what I’ve found in real life, you know? So when I first started posting, um, you know I had girlfriends who I’d go shopping with and stuff, but um I guess it was just the whole you know being really really into it [referring to shopping for hauls]. You know, I still haven’t met girlfriends in real life who are you know that into shopping and makeup and who ic an actually like hang out with and not fight with or anything, you know? So um it’s just sort of like, I don’t know how to describe it, it’s a...I don’t want to say it’s a fake reality. But it’s just a really positive reality. You know yes, there’s negativity. But when it’s positive, um it’s really nice, you know? You can go on the Internet and talk about shopping and makeup and have like so much positive response to that. Versus I can call up my best girlfriend right now and talk to her about that but it’s just not the same, you know? She also alludes to the fact that socializing through YouTube with other women who have a passion for fashion offers a less drama-filled form of friendship. “...you know there’s not going to be any added drama with that. You know it’s really just purely for whatever you’re 74PDF Image | EXPLORING HAUL VIDEOS ON YOUTUBE: A COLLECTIVE CASE STUDY APPROACH
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