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...I don’t tweet a lot but I like reading other people’s stuff. And then I’ll just write random things. Like I’ll ask people for advice basically. That’s how I mainly use my Twitter. ‘So do you guys like these pair of shoes?’ I posted something like that yesterday. And they’ll all write back. Or ‘ohhh would you guys rather see this video or this video?’ Just kind of input from people. And I’ll also answer people’s question and stuff if anybody asks me stuff. The above statements help to exemplify interaction taking place—there is reciprocity and influence at work. The analyses of interview transcripts and video indicate that these three haulers utilize Twitter and other SNS to interact and stay connected with their viewers. At the end of her haul video, EGheartsSSC says “If you follow me on Twitter, you know that I have more stuff coming.” Similarly, celebrity hauler juicystar07, and TheCurrentCustom (another YouTube vlogger) both explain in one of their haul videos that if viewers have requests or questions, they should contact them via Twitter. It is worth mentioning that many vloggers (who were not interviewed for this study) use Twitter and other SNS for the same purposes. Baym (1998) provides the following statement, which is resounds with many of my findings: ...participants in CMC develop forms of expression that enable them to communicate social information and to create and codify group-specific meanings, socially negotiate group-specific identities, form relationships that span from the playfully antagonistic to the deeply romantic and that move between the network and face-to-face interaction, and create norms that serve to organize interaction and to maintain desirable social climates (p. 62). This research provides strong evidence that community exists in the realm of beauty and fashion videos on YouTube. As noted, each interviewee used the term community or family when referring to their participation with the medium. Further, friending on YouTube has the potential to turn into real-life relationships as well. It is also apparent that certain norms and group- 80PDF Image | EXPLORING HAUL VIDEOS ON YOUTUBE: A COLLECTIVE CASE STUDY APPROACH
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