PDF Publication Title:
Text from PDF Page: 090
videos posted on YouTube, this may be evidence that there is a semi-addictive element to this phenomenon. The following is a list of sub-themes I have discovered through my examination of each data source. I will first offer a description and examples of each sub-theme, which will be revisited in greater depth later in the chapter. Hauling as a Hobby: It’s Fun, Enjoyable, and a Form of Appearance Management Each interviewee used the word hobby or pastime on one or more occasions during their interview when talking about the production of haul videos. Further, each hauler described her participation with this phenomenon as fun and enjoyable. Therefore, there is evidence that hauling on YouTube offers its participants a gratifying opportunity through which they can engage with others who share similar interests. Further, the concept of appearance management emerged. In brief, appearance management involves any activity one may take part in which they think about or make decisions pertaining to the way they look (Kaiser, 1990, p. 5). This research indicates that haulers and commenters alike are partaking in appearance management through the consumption and production of haul videos. Vlogging on YouTube as an Avenue: Sharing, Teaching, Influencing, Inspiring After talking with three haulers about their motivations for producing (and consuming) haul videos, it is apparent that they provide the vlogger with an avenue to share, teach, influence and/or inspire; and sometimes, these actions are reciprocal (meaning, haulers consume videos for these same reasons). During interviews, the terms share, teach, influence or inspire were used repeatedly. It appears that interviewees like producing videos in part because it allows them to share their fashion and beauty sense, teach viewers “how to” information (i.e. through tutorial videos), and possibly influence or inspire viewers to experiment with new trends, colors or products. Additionally, comments left by viewers reinforce that this is in fact taking place. For instance, commenters will often leave questions for the vlogger, asking their opinion about a particular trend or product, in addition to making video requests (i.e. for the hauler to do a review or tutorial). This will be illustrated through the examination of interview excerpts and comments in more detail in this section of the chapter. The Acts of Consuming and Producing As has been previously mentioned, the acts of consumption and production are closely intertwined. One cannot exist without the other. This section will explain how haulers engage in consumption for the production of their videos. Specifically, it will feature a description of how haulers justify or rationalize their consumptive practices, as well as highlight several examples of how the concept of consumption is received by viewers (i.e. through comments). Further, it will discuss the processes and implications involved in producing videos. According to Jill Chivers, “Compulsive buying doesn’t always lead into hauling, but I think hauling almost always has a connection to compulsive buying” 84PDF Image | EXPLORING HAUL VIDEOS ON YOUTUBE: A COLLECTIVE CASE STUDY APPROACH
PDF Search Title:
EXPLORING HAUL VIDEOS ON YOUTUBE: A COLLECTIVE CASE STUDY APPROACHOriginal File Name Searched:
thesis-youtube-haul-videos.pdfDIY PDF Search: Google It | Yahoo | Bing
Cruise Ship Reviews | Luxury Resort | Jet | Yacht | and Travel Tech More Info
Cruising Review Topics and Articles More Info
Software based on Filemaker for the travel industry More Info
The Burgenstock Resort: Reviews on CruisingReview website... More Info
Resort Reviews: World Class resorts... More Info
The Riffelalp Resort: Reviews on CruisingReview website... More Info
| CONTACT TEL: 608-238-6001 Email: greg@cruisingreview.com | RSS | AMP |