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Moreover, EGheartsSSC notes that she thought hauling would be fun and started doing videos “...as an experiment, like just to see what would happen.” She says that when she began posting (in 2008) it was still a newer trend. She was asked to explain what her primary motivations for posting hauls are (both when she first began and at the current time). She shares the following: Well back then it was just cuz you know I saw other people doing it. so I was kind of just...I don’t know, I don’t wanna say I was copying people necessarily, but I saw other people doing it so I also wanted to do it. But now since I’ve been doing it for so long it’s more of...[trails off] I don’t know it’s just fun to show people things that I got. I also think it’s helpful too, like if I got certain deals, or I mean that’s why I like watching them. Just to get ideas and stuff. And to give other people ideas. And it’s also just become kind of a habit; like whenever I buy something it’s like ‘oh I have to make a haul video,’ you know? Like it’s just a habit now. Thus, hauling has become a habit for EGheartsSSC—one she really enjoys. “...it’s just so fun, I have a lot of fun doing it...” In addition to producing haul videos, some vloggers, including EGheartsSSC and Jess, enjoy consuming these videos because they provide information about the fashion and beauty market. EGheartsSSC says that she has a large list of vloggers she subscribes to; sometimes she will consistently follow several haulers, whereas other times she will type “Forever 21 haul” into the YouTube search bar and watch whoever pops up. [Emily]: Can you tell me a little bit more about what it is that’s so interesting for you to watch other people’s hauls? [EGheartsSSC]: I feel like it’s kind of like reality TV in a way. Where like you kind of have like a look into someone else’s life. Like that’s how I kind of see it. I just love watching other people, different people you know what I mean. Just like, I don’t know it’s just like really interesting. So that’s a reason. And another reason is I love like clothes and makeup obviously. And so I like getting ideas of what someone else might have purchased. Or like I said, just to relax. It’s relaxing for me to watch a haul video or any video. Returning to the idea of hauling as a pastime, Jess notes, “I just see YouTube as something like a hobby of mine, and it’s something I can always come home to and you know share, discuss, watch other people’s videos.” In conjunction with EGheartsSSC, Jess enjoys 86PDF Image | EXPLORING HAUL VIDEOS ON YOUTUBE: A COLLECTIVE CASE STUDY APPROACH
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