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explains that she bought this color because she wanted a darker shade for the fall season. Later in the video she displays her new cobalt blue sweater from Forever 21 and talks about how this particular color is supposed to complement redheads. Here again are examples of appearance management in that the vlogger is talking about her appearance and a decision she made to enhance it (i.e. purchasing the sweater and blush). Similarly, in her haul video Euchante shares her purchases from Abercrombie & Fitch. She shows two pairs of sweatpants she bought and says she loves them because “they have the perfect butt fleece” (meaning, they make her butt look nice). She explains that she is very into dressing more casually for her college classes—by wearing a T-shirt and sweatpants. She says the pants were originally $50, but she found them on sale for $30 per pair. She concludes her discussion of this purchase by saying she hopes they go on sale again because she would like to get a few more pairs. Lastly, Jess engages in appearance management in her haul video by talking about two dresses she purchased from H&M. She shows a fancy black maxi dress she bought with the original intention of wearing it to a wedding. But, after thinking about it, she decided that wearing black to a wedding wasn’t a good idea so she may wear this for her birthday. She then shows a sheer nude dress that features elaborate sequin and gem detailing and a ribbon wrap- around belt. Jess explains that she will probably wear this with sandals or heels and a clutch bag, possibly to a wedding. She describes this piece as “very smart.” In this same video, she shows several hair products she purchased and explains that one of the hair sprays is great for creating a “poofy” updo bun (touching her hair to illustrate the type of hairdo she is referring to). She highly recommends the spray for anyone wanting to boost and hold their hair. Here again are several cases of appearance management in play. The hauler is actively thinking about their appearance by discussing future plans in regard to how they might wear an article of clothing. 89PDF Image | EXPLORING HAUL VIDEOS ON YOUTUBE: A COLLECTIVE CASE STUDY APPROACH
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