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[Euchante]: You know, it really depends. Life a lot of times prevents me. Like right now, I’m in the process of moving. So I haven’t put up a video in a while. But normally, I try to get up at least 10 videos a month, um and out of those I want to say about four are going to be hauls. So basically, whenever I go shopping, I know that will be a haul video. She then explains that she is always hunting for sales and knowing that she is going to do a haul assists in her shopping endeavors. [Emily]: So you’re more motivated to shop based on what you’re going to do a haul about? [Euchante]: Absolutely, and you know I know a holiday is coming around, I definitely will try and plan and do a haul like back to school, or then you know around Christmas time or Labor Day weekend, times when I know people are out looking for those type of videos, looking for ideas on what to shop for. I will try to get ahead of the game and shop before then so I can put my video up at that time. The conversation continues, and Euchante mentions that staying “ahead of the times” (in terms of posting videos) generates viewership. She says: ...the problem with YouTube is you really have to be unique with what it is you put out. Because people get bored really easily. If there’s too much oversaturation of a specific video, like back to school, for instance. Right now, I haven’t put up a back to school video. I feel like it’s too late now. If I put up a back to school video not as many people would watch it, as if I put it up before school because there’s been so many videos. So you really have to be ‘before the times’ not even ‘with the times.’ If you’re the last person putting up your back to school video, um, you just don’t get that much attention with that. You know, you want to be the first one. The above excerpts highlight some of the thought processes and decisions that go into the act of producing videos on YouTube. As with publishing a magazine or doing a radio broadcast, timing, content, and target audience are all factors taken into consideration. As previously noted, hauling demands consumption. If a hauler doesn’t stay up to date with new product launches or fashion trends, it is likely that their viewership will plummet. Unfortunately, it can be argued that hauling facilitates somewhat of a competitive form of consumption. Haulers must keep spending if they want to maintain their popularity in the YouTube community. Though the social interaction and gratification that can be facilitated through this site is often healthy (in the 95PDF Image | EXPLORING HAUL VIDEOS ON YOUTUBE: A COLLECTIVE CASE STUDY APPROACH
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