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phenomenon appears to foster a sense of competitive consumption, one that can never be satiated as long as one is producing videos. Further, viewers of haul videos may think hauling is a cool and exciting venture, and be encouraged to engage in similar consumptive practices. This, I believe, could become unhealthy; because as explained by Chivers, hauling may facilitate compulsive buying. Jess begins her haul video by displaying her recent purchase from Estee Lauder—the Advanced Night Repair serum. She says she had wanted this for a long time but couldn’t justify paying such a high price for it. Ironically, after she explains all of this, she has text flash across the screen that reads “but I can now LOL – don’t ask!” So here she is referencing the fact that she did end up paying a high price for it in the end. Later in the video, she shares a caviar moisture cream set that she has also been wanting for a long time, but again, hadn’t purchased because of the high cost. After this explanation, she again flashes text across the screen that reads, “I still can’t justify it now to be honest LOL!!!” This is interesting because in a way, Jess appears to be looking for feedback from her viewers regarding her purchases. It is possible that she included the text in her video (which illustrates the act of production) because she wanted her viewers to confirm that her purchases were justified. When she shows the Estee Lauder serum, she says that it has won a lot of awards for being the best serum (i.e. justification) and that she will do a review on it. This illustrates another facet of production and consumption—promoting what is successful as a product in the market. As has been discussed in the community chapter, haulers receive comments either supporting or criticizing their consumptive practices. Consider the following examples: “WHERE DO YOU GET ALL THIS MONEY?!” (from BreGal282) @BreGal282 “she has her own boutique, and website. i think it’s euchante.com but im not sure” (from 007toinfinity) 103PDF Image | EXPLORING HAUL VIDEOS ON YOUTUBE: A COLLECTIVE CASE STUDY APPROACH
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