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it is thus implied that her followers know what she is talking about (which is also illustrative of the community theme). She says: Hi guys! Happy T-shirt Tuesday...Yay! I decided I couldn’t do ‘tangled hair Tuesday,’ this Tuesday because I did my workouts and got sweaty and my hair was greasy and so I was like I need to take a shower. So I didn’t do’ tangled hair Tuesday.’ But I did do T- shirt Tuesday and I’m wearing my Alice in Wonderland T-shirt um, cuz Alice in Wonderland is my favorite [very exaggerated] movie of all time. Literally, my favorite movie. Anyways, today I have a collective haul. For wearing her Alice in Wonderland shirt, EGheartsSSC receives numerous positive reviews: “cute shirt ur wearing!” (from wasaki2010) “Where did u get the alice in wonderland shirt from?” (from gagachic) “YAY! i’m in a t-shirt today & i’d completely forgotten!...” (from bluelagoon) “where do u get alice in wonderland t-shirt? thanks ” (from Lolabronza2034) “@ Lolabronza 2034 urban outfitters” (from fuchsiafixation) Not only do these comments illustrate positive reviews taking place, the last two also exemplify dialogue happening between commenters. It is also worth mentioning that EGheartsSSC’s use of the term collective highlights the presence of community in that participants understand what the word collective refers to in this particular context (i.e. here it means purchases that have been amassed over a given period of time). Character After talking with three haulers about their experiences producing YouTube videos, the notion of character emerged. Elements of character surfaced through the analyses of interview transcripts and comments. The term character is defined as “the combination of traits and qualities distinguishing the individual nature of a person or thing.” It also refers to one’s “moral or ethical quality,” as well as “reputation” (Dictionary.com, 2011). Thus, just as one has a reputation in his or her non-virtual settings, the same is often true for the virtual environments he 113PDF Image | EXPLORING HAUL VIDEOS ON YOUTUBE: A COLLECTIVE CASE STUDY APPROACH
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