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makes me realize that I can do a lot of different things in life. Like I don’t need to do just one thing, you know. Like a lot of different things make me happy. So like psychology...like all of high school, well until I started making videos, I was like I’m just gonna go straight into psychology, like this is the plan. And then once I started doing YouTube videos, I was like you know I can try out different things and explore different things that I like to do. And it’s been like really fun, you know. Just trying out new things. So I think that’s how it’s changed me. I’ve been more driven and just like more...[trails off] I believe in myself more that I can do stuff, you know? As has been discussed, the hauling phenomenon has been met with major criticism for its encouragement and public display of excessive consumption among other aspects. What has not adequately been discussed, however, are stories such as these told by EGheartsSSC. This excerpt again illustrates an increase in self-confidence through the production of videos on YouTube. Similarly, Euchante talks about how she will incorporate her role as a hauler on YouTube into some of her business and marketing classes. She explains that her major course project in a business class is to create a business plan: ...I will absolutely be using YouTube to sort of go along that line and talk about it and what not...I feel like people can relate to that on a business level. So um I just love the business aspect and the marketing aspect. I’m excited that I have real material that I can use in my studies. This excerpt again highlights the idea that not every single aspect of producing haul videos is negative. While the phenomenon may yield a stigma that promotes compulsive buying, it is stories like these that exemplify that there may be some beneficial components as well. Hauling: Competitive Consumption or Channeling Creativity? Chivers claims that for a very long time, women have felt the need to be competitive and look better than their female counterparts (J. Chivers, personal communication, October 19, 2011). Benson states that “studies show that when young women look at magazines, they compare themselves to what they see. The same thing could be going on with hauling” (A.L. Benson, personal communication, September 30, 2011). Interestingly, Euchante provides some 124PDF Image | EXPLORING HAUL VIDEOS ON YOUTUBE: A COLLECTIVE CASE STUDY APPROACH
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