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insight that highlights the idea of competition and jealousy as it exists in the world of hauling. During the interview, she was asked to discuss if she follows the channels of any other haulers (as this is common among many vloggers). She says that she does not watch other hauler’s videos: I mean I’ve watched so many people’s videos that now I rarely watch anyone else’s videos. Um, a weird thing happened to me when I really really started to get into it. Um, the summer before my senior year. [This] is when I really started to get jealous of the other channels. And it really sort of, I don’t know. It was weird and I didn’t like it. So I really try not to compare myself to other channels now. I’m really thankful for all of my viewers and what not. So um, it’s hard. I didn’t really want to make it a competition, I’ve just been brought up to be very competitive. Um, so I really try not to watch too many hauls now. She claims that not a lot of haulers shop at the types of stores she likes or has the same type of style, which is partially why she chooses not to watch other channels. I asked her if she follows a celebrity hauler known as meganheartsmakeup, who has been featured in Seventeen magazine, a music video and other forms of pop culture as a result of her popularity gained through YouTube. Euchante explains that meganheartsmakeup is one of the haulers who triggered feelings of jealousy: ...when I first started watching her, she was one that um I started to get really competitive with because she got so many subscribers so fast and what not. So that was hard. But she’s such a sweet girl. It’s just you know, when you’re the one making videos it’s hard not to get jealous of other girls’ channels and what not. In comparison, both Jess and EGheartsSSC state that they enjoy watching other hauls because it gives them inspiration, fashion and beauty insight, and they find enjoyment in watching. I asked EGheartsSSC how much time she spends watching haul videos. “So much time,” she said (in a very animated tone). “I watch haul videos every single day. It’s my relaxing thing, you know. Some people exercise, some people read a book. I like watching YouTube videos...I watch a lot at night. I will watch like maybe two hours a day probably, which is a lot.” 125PDF Image | EXPLORING HAUL VIDEOS ON YOUTUBE: A COLLECTIVE CASE STUDY APPROACH
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