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Summary CONCLUSION The purpose of this project was to explore the haul video phenomenon on YouTube and how participating in this trend impacts women. Specifically, three female haulers were interviewed about their experiences with producing haul videos in hopes of learning what this practice means to these women in particular. Further, a detailed analysis of three haul videos (one produced by each interviewee) and an examination of 100 comments posted to the three select videos were carried out using constant comparison. This research is interpretive in nature, therefore, no generalizable findings can be offered. Nonetheless, this study provides others with similar research interests a starting point, as there is currently (to my knowledge) no scholarly work concerning haul videos. Limitations While this project offers useful insight about this budding trend, no study exists without limitations. Acosta-Alzuru and Kreshel (2002) offer the following statement, highlighting some of the limitations that accompany qualitative research such as this: It is important to acknowledge the difficulties inherent to the presentation of findings in interpretive research. Although it is impossible to share with readers all the knowledge generated by the study, it is important to quote sufficient evidence to support the researcher’s interpretations (p. 150). The findings of this study are not generalizable as they are based on a small sample size and an exploratory approach. Throughout the constant comparison process I had to make challenging decisions regarding what word or phrase fit within a certain theme, what themes fit together and could be grouped into a larger, more overarching category, as well as to select certain wordage to 128PDF Image | EXPLORING HAUL VIDEOS ON YOUTUBE: A COLLECTIVE CASE STUDY APPROACH
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