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represent my major themes. Undoubtedly, another researcher may have opted to assign words or phrases to different themes and taken an alternate route in the categorization process. Nonetheless, my goal was to present key moments in the data that relate to the circuit of culture and help to explain what this phenomenon means, as this is a new research area. The interview participants in this study included three women ranging in age from 19 to 26 years old. Two participants reside in the United States and are pursuing undergraduate degrees, while the other resides in the United Kingdom and holds the occupation of a nurse. Talking with women of other demographics may have yielded different results, depending on their age, educational, and occupational status. Additionally, conducting a larger number of in- depth interviews would be helpful in that talking to more haulers could provide a more detailed picture regarding this phenomenon, and possibly more generalizable findings. Moreover, it should be noted that males also participate in hauling. A future project could explore hauling as it exists in the male arena (though this is not as popular among men). Including a wider range of male dominant topics such as gaming, hunting, or auto repair, for instance, would undoubtedly increase the potential number of male vloggers. Given that the present study featured interviews solely with women, interviewing men would presumably deliver different results. It should also be mentioned that this study did not analyze a large number of comments. A future project could focus exclusively on analyzing comments to learn more about the themes present in such discourse. Lastly, exploring haul videos through a content analysis may also be beneficial. There is a lot to be learned by simply observing haulers in their natural environment (YouTube) and the practices or norms in place on this site. 129PDF Image | EXPLORING HAUL VIDEOS ON YOUTUBE: A COLLECTIVE CASE STUDY APPROACH
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