EXPLORING HAUL VIDEOS ON YOUTUBE: A COLLECTIVE CASE STUDY APPROACH

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EXPLORING HAUL VIDEOS ON YOUTUBE: A COLLECTIVE CASE STUDY APPROACH ( exploring-haul-videos-on-youtube-collective-case-study-appro )

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Future Research I believe this research arena is ripe with ideas for future scholarly pursuits. It would be worthwhile to interview commenters of haul videos, because as participants in this trend, they likely have opinions regarding the haulers they watch, consumptive practices, and the virtual presentation of self. Further, some commenters likely partake in hauling as well. A study exploring other genres of hauling (such as thrift or plus-size) would be beneficial in that it may help to further understand what this phenomenon means as it exists in other lives of more mature women. I believe that women who consider themselves plus-size could offer useful insights about this trend, as could women who choose to be more frugal and creative when it comes to fashion. Furthermore, an analysis of vlog channels that feature debates about current events or issues could also prove fruitful. Another type of video that could be analyzed are those devoted to providing decorative or organizational tips. There are hundreds of vloggers who do bedroom, apartment or house tours, sharing with viewers everything from how they organize their makeup to closet to bathroom drawers. Implications “Through an active manipulation of symbols, individuals can strive to construct an identity that enables them to organize a personal sense of existence and to invest it with meaning” (Kaiser et al., 1991, p. 173). The quote from Kaiser et al. is applicable to hauling on YouTube in that haulers use clothing and beauty products (symbols) to help them construct a sense of identity (arguably both online and off). In the virtual world, haulers show their clothing, makeup and accessories to their viewers because doing so allows them to engage in appearance management and self-expressive behaviors—which ultimately translate into their offline world 130

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