EXPLORING HAUL VIDEOS ON YOUTUBE: A COLLECTIVE CASE STUDY APPROACH

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du Gay, P. (1997). Introduction. In P. Du Gay (Ed.), Production of culture/cultures of production (pp. 1-10). Thousand Oaks, CA: Sage. du Gay, P., Hall, S., Janes, L., Mackay, H., & Negus, K. (1997). Doing cultural studies: The story of the Sony Walkman. London: Sage, in association with The Open University. EGheartsSSC (2011, March 29). Seventeen Magazine Pretty Amazing Contest!! Retrieved November 30 from http://www.youtube.com/watch?v=vJ4xUuBs_70 Elle & Blair + Forever21, Haul of Fame Contest (2010, August, 27). Retrieved September 8, 2010 from http://www.forever21.com/youtube/ Feick, L. F., & Price, L. L. (1987). The market maven: A diffuser of marketplace information. The Journal of Marketing, 51(1), 83-97. Finnegan, R.(1997). Storying the self: Personal narratives and identity. In H. Mackay (Ed.), Consumption and everyday life (pp. 66-111). Thousand Oaks, CA: Sage. Freeman, B., & Chapman, S. (2007). Is “YouTube” telling or selling you something? Tobacco content on the YouTube video-sharing website. Tobacco Control, 16(3), 207-210. doi: 10.1136/tc.2007.020024 Geissler, G. L., & Edison, S. W. (2005). Market mavens' attitudes towards general technology: Implications for marketing communications. Journal of Marketing Communications, 11(2), 73 - 94. Goggin, G. (2006). Cell phone culture mobile technology in everyday life. London: Routledge. Guba, E.G. & Lincoln, Y.S. (1981). Effective evaluation: Improving the usefulness of evaluation results through responsive and naturalistic approaches. San Francisco, CA: Jossey-Bass Inc. Publishers. Guosong, S. (2009). Understanding the appeal of user-generated media: a uses and gratification perspective. Internet Research, 19(1), 7-25. doi: 10.1108/10662240910927795 Guy, A. & Banim, M. (2000). Personal collections: Women's clothing use and identity. Journal of Gender Studies, 9(3), 313-327. Hall, S. (1980). Encoding/decoding. Culture, media, language: Working papers in cultural studies, 1972-79, 128-138. London: Hutchinson. 136

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