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EXPLORING HAUL VIDEOS ON YOUTUBE: A COLLECTIVE CASE STUDY APPROACH

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EXPLORING HAUL VIDEOS ON YOUTUBE: A COLLECTIVE CASE STUDY APPROACH ( exploring-haul-videos-on-youtube-collective-case-study-appro )

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Noll, E. (2010, March 21). Girls gone viral: Online fame from shopping: Video bloggers click with consumers and cash in. Retrieved March 24, 2010 from http://abcnews.go.com/GMA/Weekend/haul-videos-turn-tech-savvy-shoppers-web- stars/story?id=10158339 Online etymology dictionary. (2011). Haul. Retrieved October 25, 2011 from http://www.etymonline.com/index.php?allowed_in_frame=0&search=haul&searchmode =none Petreycik, C. (2010, July 29). L’Oréal taps haul vloggers for new YouTube channel. New York Magazine, Fashion. Retrieved July 16, 2010 from http://nymag.com/daily/fashion/2010/07/loreal_taps_haul_vloggers_for.html Rew, L., Bechtel, D., & Sapp, A. (1993). Self-as-instrument in qualitative research. Nursing Research, 42(5), 300-301. Sarup, M. (1996). Identity, culture and the postmodern world. Athens: The University of Georgia Press. Scherer J., Jackson, S. J. (2008). Cultural studies and the circuit of culture: Advertising, promotional culture and the New Zealand all blacks. Cultural Studies/Critical Methodologies, 8(4), 507-526. doi: 10.1177/1532708608321577 Schofield Clark, L. (1998). Dating on the net: Teens and the rise of “pure” relationships. In S.G. Jones (Ed.), Cyber society 2.0: Revisiting computer- mediated communication and community.159-183. Thousand Oaks, CA: Sage. Seventeen.com. (2011). Beauty smarties. http://www.seventeen.com/beauty/tips/beauty-smarties-video Smith, H. (2010, April 12). Forget vogue: Fashion’s new tastemaker is YouTube teen. Retrieved May 15, 2010 from http://jezebel.com/5515171/forget-vogue-fashions-new-tastemaker- is-youtube-teen Soar, M. (2000). Encoding advertisements: Ideology and meaning in advertising production. Mass Communication and Society, 3(4), 415-437. Stake, R. (2003) Case studies. In N. Denzin & Y. Lincoln (Eds), Strategies of qualitative inquiry (pp. 134-164). Thousand Oaks, CA: Sage. Stake, R. (2005). Qualitative case studies. In N. Denzin and Y. Lincoln (Eds.), The sage handbook of qualitative research (pp. 443-466). Steinberg, P. L., Wason, S., Stern, J. M., Deters, L., Kowal, B., & Seigne, J. 139

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