EXPLORING HAUL VIDEOS ON YOUTUBE: A COLLECTIVE CASE STUDY APPROACH

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Valkenburg, P.M. & Peter, J. (2007). Online communication and adolescent well- being: Testing the stimulation versus the displacement hypothesis. Journal of Computer-Mediated Communication, 12(4), 1169-1182. doi: 10.1111/j.1083-6101.2007.00368.x Walther, J.B. (1996). Computer-mediated communication: Impersonal, interpersonal, and hyperpersonal interaction. Communication Research 23(1) 3-43. Sage Publications, Inc. Walther, J.B., Van Der Heide, B., Hamel, L.M. and Shulman, H.C. (2009). Self- generated versus other-generated statements and impressions in computer- mediated communication: A test of warranting theory using facebook. Communication Research, 36, 229-253. Wellman, B. & Gulia, M. (1999) in Smith, M.A., Kollock, P. (Eds.). Communities in cyberspace. London: Routledge. Wells, C. (2010, August 15). Even retailers buy into celebrity of haul videos. SFGate.com. Retrieved October, 18, 2010 from http://articles.sfgate.com/2010-08-15/living/22219303_1_videos- youtube-fashion Williams, D. (2006). Virtual cultivation: Online worlds, offline perceptions. Journal of Communication, 56, 69-87. Williams, R. (1976). Keywords. New York: Oxford University Press. Wimmer, R. D., Dominick, J. R. (2006). Mass media research: An introduction. 8th ed. Belmont, CA: Wadsworth Publishing. Wolf, N. (1991). The beauty myth: How images of beauty are used against women. New York: Harper Perennial. Woodword, K. (1997) Introduction. In K. Woodward (Ed.), Concepts of identity and difference in identity and difference (pp. 1-6). Thousand Oaks, CA: Sage. YouTube. Fact Sheet. Retrieved November 20, 2010 from http://www.youtube.com/t/fact_sheet Zink, M., Suh, K., Gu, Y., & Kurose, J. (2009). Characteristics of YouTube network traffic at a campus network - Measurements, models, and implications. Computer Networks, 53(4), 501-514. doi: DOI: 10.1016/j.comnet.2008.09.022 i i Please note that the videos listed in Table I are reported as they appeared on each participant’s YouTube channel. Additionally, the number of views recorded for each video was collected on November 2, 2011. 141

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