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Deborah Klink (s1811150), Bachelor thesis 7 and interpret their posts (Zhao et al., 2013). Additionally, participants in a study by Krasnova, Wenninger, Widjaja, and Buxmann (2013) reported feelings of boredom, frustration, sadness, loneliness, anger, and guilt while using Facebook. It could be argued that the same or similar emotions are also experienced while reviewing one’s own social media posts. At the same time, people might also experience positive emotions while reviewing and reflecting on their social media posts. Positive emotions associated with the everyday use of social media are, for instance, joy or fun, excitement, relaxation or satisfaction (Krasnova et al., 2013). Moreover, people also reported being proud of their profile (Oldmeadow, Quinn, & Kowert, 2013). Similar to the negative feelings, it might be expected that these or similar positive feelings are not exclusive to viewing other’s posts but can also be experienced while reviewing one’s own posts. Social networking sites. In the present study, the social networking sites Facebook and Instagram will be compared. Facebook is a social networking site which was founded in 2004 (Camacho et al., 2012). It was initially founded to enable university students to make and preserve relationships which were relevant to the university environment (Ellison et al., 2007). Later, it was expanded to an educational setting in other countries and to the public (Camacho et al., 2012). In the third quartal of 2018, Facebook had 375 million users in Europe alone (Senn, 2018). Facebook has a wide range of features. The social networking site enables the user to post pictures, videos, and text posts. It can be used to keep up with old friends, as well as making new friends (boyd & Ellison, 2007; Joinson, 2008; Raacke & Bonds-Raacke, 2008). Nevertheless, Facebook was most frequently used to stay in touch with old friends in contrast to finding new friends (Joinson, 2008; Raacke & Bonds-Raacke, 2008). Further evidence for the fact that Facebook is not frequently used to meet new people comes from Ross et al. (2009), who found that Facebook friends are usually “individuals known from the offline world” (p. 2). Instagram is another social networking site which was launched in 2010. Around one billion people use it today (Instagram, 2018). In 2012, Instagram was bought by Facebook Inc. (Upbin, 2012). However, in contrast to Facebook, Instagram focuses exclusively on photography and videography (Paramboukis et al., 2016). Nevertheless, comments and short written descriptions are possible. Instagram is most often used for social interaction, archiving, self-expression, escaping one’s own reality and follow the daily lives of other people (Lee, Lee, Moon, & Sung, 2015). Furthermore, social interaction was the strongest motivator for using Instagram and it is frequently used to interact with family, friends, and individuals who are not known in the offline world. Moreover, Marwick (2015) suggested that having as manyPDF Image | Facebook and Instagram emotions identification automatically generated autobiography
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