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Deborah Klink (s1811150), Bachelor thesis 8 followers, Instagram friends, as possible might be a strong motivating factor for using Instagram. The current study In the current study, a comparison of Facebook and Instagram with regard to emotions related to and identification with an automatically generated autobiography will be made. It should be investigated whether a difference exists between the experienced emotions while reviewing an automatically generated autobiography based on posts generated from either of the two social networking sites. Furthermore, it is assumed that the degree to which people identify with an automatically created autobiography differs between Facebook and Instagram. Both Facebook’s, as well as Instagram’s layout of the sites, cannot be customized. However, customizing was shown to be a common way to show identity by, for instance, picking a specific colour or layout to express one’s individuality (Marwick, 2015). Consequently, drawing on Woodward’s (1997) theory, one would expect that people will try to find another way of showing their individuality and identity, in this case by the type of content that is posted and shared with the audience. Furthermore, the audience might differ for Facebook in comparison to Instagram, as Facebook friends are usually individuals known from the offline world, whereas for Instagram, a strong motivator is the accumulation of many followers, who are usually not known in real life. Moreover, the information that is shared in those social networking sites might differ due to the specifics of diverse services and audiences (Thomas & Briggs, 2016a). Consequently, it is assumed that the content, which is shared on Facebook and Instagram differs, which in turn leads to a different degree of identification with it. More specifically, due to the more personal connection of Facebook’s audience compared to the audience on Instagram, a higher degree of identification with one’s Facebook profile might be expected. Additionally, the review of the content from social networking sites might lead to different emotions. Research has found that people experience, for instance, regret when reviewing their social media posts. It might be that due to the difference in audience, content, and specifics of the two social networking sites, the emotions while reviewing the content differ as well. Research question 1: Is there a difference in emotions before and after reviewing an automatically generated autobiography?PDF Image | Facebook and Instagram emotions identification automatically generated autobiography
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