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eXecuTive summary Instagram is changing how brands and consumers interact in the 21st century. Consumers now expect brands to communicate visually, posing new challenges for organizations to adopt new practices in marketing. This is an exciting opportunity for brands to reach out and connect to their consumers in an unobtrusive and natural way. Many brands have adopted Instagram as a “me too” strategy to cover all their bases on popular social media, but have not made the effort to fully utilize the platform as a marketing channel. Millions of attentive eyes are on Instagram, but brands are delivering messages that are getting lost in the flurry of content. Brands have a problem marketing through a visual medium, creating content at a scale and pace that Instagram moves at, and finding cost effective ways to procure great imagery. Only four years old, Instagram is a massive mobile social networking platform with over 300 million active monthly users3 and still rapidly growing. Instagram is a hit with the millennial demographic, a difficult and attractive target group to reach. With the growth of mobile connectivity and the cultural shift towards visual content, Instagram is the right solution at the right time. Marketers need to learn to become artists and visual storytellers on Instagram to effectively communicate with consumers. Combining elements of strategy, art, storytelling, content development, and content procurement, learn how to connect with your consumers on Instagram with a clear message that produces real results. This guide contains everything brands need to know about marketing on Instagram. From what makes a great post, to developing a strategy, utilizing and implementing tactics, creating legal processes, and to creating great content at scale, The Ultimate Guide to Instagram Marketing has you covered. Presented by: FlashStock Technology Inc. 101 College St. Suite HL20-3 Toronto, ON M5G 1L7 info@flashstock.com michael scissons Co-founder & Chairman FlashStock Jeremy vo Director of Sales FlashStock hooly sim Research Analyst FlashStockPDF Image | Flashstocks Instagram Marketing Strategy E Book
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