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inTroducTion: overview Instagram, a leading photo community, is shaking up how marketers engage and communicate with their consumers. Consumers expect brands on Instagram to communicate visually and authentically, fitting the aesthetic of the community. This poses new challenges for many brands, forcing both the brand and their agencies to adopt innovative practices. With a growing monthly active user population of over 300 million3, brands that crack the Instagram code are able to develop a richer and more meaningful relationship with a large consumer population. Instagram requires marketers to develop a new, solely visual method of storytelling and brand building. Brands have evolved from advertising producers to content creators, and they are now expected to act as artists and visual storytellers to connect with their target audience on Instagram. The RIghT appROaCh INvOlves a COmbINaTION Of sTRaTegy, aRT, aND fOCUs ON The bRaND’s UNIqUe pROmIse TO The CONsUmeR. INTRODUCTION 4PDF Image | Flashstocks Instagram Marketing Strategy E Book
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