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why is insTagram imporTanT for brands? Instagram provides a unique interactive ecosystem for brands and their consumers. As a result of the platform’s highly visual nature, Instagram allows marketers to convey their brand story differently. Through the use of pictures and videos, brands have the opportunity to engage their audience with media that is less inhibited by language barriers. This means that branded content on Instagram resonates with consumers in a way that words seldom can by appealing to an emotional level. This shift towards the adoption of a visual approach in marketing and the high usage of mobile devices attests to Instagram’s key position within a brand’s social strategy. Society is increasingly developing an image-based understanding of the world. It is therefore unsurprising that 83% of all human learning is obtained through visual processes12. Visuals are highly memorable to viewers. As people spend more time online, sensory experiences also become that much more powerful. The use of powerful imagery can relay more information in a shorter amount of time. Because 44% of users are more likely to engage with brands that use pictures than with those who do not13, brands can create a stronger emotional tie with viewers through effective visuals. In a fast-paced generation where consumers’ attention can be lost within seconds, a picture may be worth much more than words alone. Posting content on a platform where your consumers are already engrossed provides additional opportunities for engagement. Source: TOTEMS1; Global Web Index 20144 INsTagRam fOR maRkeTINg 10 INsTagRam UseR faCTs 66% follow Their favoriTe brands (vs. 45% global avg user) 50% of insTagram’s users have liked a brand or producT in lasT monTh (vs. 30% global avg user) 30% discovered brands or producTs via branded social neTwork posT 66% 30%PDF Image | Flashstocks Instagram Marketing Strategy E Book
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