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why is insTagram imporTanT for brands? The mobile screen, social-media integration, and multichannel alignment are all compelling reasons why brands are flocking to Instagram. Content produced via Instagram and Instagram campaigns are both affordable and extremely effective at complementing digital and traditional media. Additionally, the organic style of Instagram photos increases conversion and engagement over traditional photography by 25%14. Because 93% of Instagram users are second-screeners and quickly absorb content, consumers can utilize any combination of TV, smartphone, computer, or tablet when engaging with content. Lines are blurring, however, between a person’s primary and secondary screens. Users interact with so much content on their smartphones that it is becoming increasingly difficult to identify which screen is secondary, as Instagram may be the consumer’s primary source of content intake. This digital abundance is promising for brands, since Instagram users are avid consumers of branded content on a variety of devices. 3 in 4 refered friends and family 7 in 10 reviewed a producT or service 50% idenTify as being brand conscious INsTagRam fOR maRkeTINg 11PDF Image | Flashstocks Instagram Marketing Strategy E Book
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