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Top brands on insTagram Instagram has already attracted over 2,500 brands worldwide1. Its top 50 brands average an incredible 1.5 million followers and are mentioned in approximately two million posts1. Although Instagram is only four years old, the popular app hosts profiles for 92% of prestigious brands6. Brands from all industries now possess accounts on the platform. Among Interbrand’s top 100 brands, 80 brands operate an active Instagram account11. Brands that perform best on Instagram are those with visually appealing products and a unique style. Luxury brands are especially popular: all seven luxury brands listed by Interbrand are active on Instagram. Companies in areas such as media, automotive, luxury, and apparel industries have all found Instagram success, while other industries are slowly adopting ways to break into the platform. aUTOmOTIve Toyota - instagram.com/toyotausa @toyotausa Mercedes Benz - instagram.com/mercedesbenz @mercedesbenz BMW - instagram.com/bmw @bmw TeChNOlOgy Facebook - instagram.com/facebook @facebook Google - instagram.com/google @google Samsung - instagram.com/samsungmobile @samsungmobile fasT mOvINg CONsUmeR gOODs Oreos - instagram.com/oreo @oreo Bath & Body Works - instagram.com/bathandbodyworks @bathandbodyworks Ben & Jerrys - instagram.com/benandjerrys @benandjerrys lUxURy Louis Vuitton - instagram.com/louisvuitton @louisvuitton Gucci - instagram.com/gucci @gucci Hermes - instagram.com/hermes @hermes alCOhOl Heineken - instagram.com/heineken @heineken Ciroc - instagram.com/ciroc @ciroc Johnny Walker - instagram.com/johnniewalker @johnniewalker fINaNCIal seRvICes AmEx - instagram.com/americanexpress @americanexpress Mastercard - instagram.com/mastercard @mastercard Citi - instagram.com/citi @citi appaRel H&M - instagram.com/hm @hm Zara - instagram.com/zara_worldwide @zara_worldwide Gap - instagram.com/gap @gap INsTagRam fOR maRkeTINg 12PDF Image | Flashstocks Instagram Marketing Strategy E Book
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