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visual characTer eXample NIke Strong visual character is accomplished by framing the subject matter in a unique light. Identify what your brand or campaign stands for. For Nike’s Find Your Greatness campaign18, the brand adopted the idea of greatness. Nike captured images of everyday athletes as they trained and competed to create the idea of ordinary made extraordinary. These photos present individual athletes’ personal barriers to their chosen greatness, allowing this campaign to become iconic. The result was authentic and allowed viewers to relate to athletes of all ages and levels, leaving a lasting emotional impression. For a time, greatness was equated to Nike in consumers’ minds. INsTagRam fOR maRkeTINg 15 Source: Nike18PDF Image | Flashstocks Instagram Marketing Strategy E Book
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