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creaTing your visual sTory aCTION 1 ChOOse a sImple pROmIse aND DelIveR a sOphIsTICaTeD message The best Instagram brands promise to deliver more than photos and videos to their followers: they forge an emotional connectivity with their brand experience. Like all great marketing, this strategy comes from a unique consumer understanding and brand insights. A brand’s promise should be prominently conveyed by its Instagram presence. In essence, this promise should deliver a unique insight via Instagram in support of the brand. The insight must provide content to capture the audience and bring them closer to the brand. The form of insight can stem from heritage, lifestyle, utility, inspiration, or a variety of other aspects. Above all, the message must be unique, natural, and clearly connected. The insight should imply a storyline of how your brand connects with your mission. The best promises are simple and deliver a sophisticated message. Successful brands on Instagram fully embrace storytelling through imagery. Storytelling is a pivotal skill in building a brand, and Instagram provides a compelling framework for implementation. A story differs from a conversation or a traditional marketing message in how it is conveyed to consumers. A story brings consumers along for the ride. A story shares a continued journey with the consumer. A story connects the consumer with a brand promise in ways that are engaging, inspiring, and interactive. bUIlDINg a wINNINg INsTagRam sTRaTegy 18PDF Image | Flashstocks Instagram Marketing Strategy E Book
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