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guideTtoovvidideoeodedvevloelpompemnTent CReaTe yOUR vIDeO sTORylINe The Instagram platform limits videos to a maximum of 15 seconds. Within this short period of time, it is important to convey your message and its emotional effect to your consumers. Even though videos are extremely short, it is still possible to lose the viewer’s interest. Authenticity, cultural relevance, and character archetypes are points of establishing instant connections with consumers. For maximum impact, create a storyline emphasizing one or more of these points. For candid videos such as event coverage, choose the best 15 seconds, or cut and assemble exciting or meaningful footage. For creative content that supports your brand story, outline the dominant message you want to convey to your viewers. Find a way of delivering your message that is memorable but not tacky. It can be tempting to use memes and cheap laughs, but these types of content quickly become uninteresting and overused. Instead, deliver bits of insight to viewers. One way of establishing insight is by humanizing the brand through showing team members creating the product in a humorous or sentimental way. CalIbRaTe lOOk aND feel wITh The bRaND peRsONa Video is a medium that gives brands many ways to express their message. Do not reuse or retool promotional content for Instagram, as it will not have the same impact. Additionally, video can create deeper sensory connections with viewers through the use of music. Sensory appeals to sight and sound can evoke other senses, creating a more- memorable impression. Videos can be calibrated through postproduction as well. Candid videos should be left alone, unless adding additional sound or music can improve the quality. Postproduction of videos can touch up elements that may not be visible or sounds that cannot be heard. It can also allow cutting and splicing to create a unique feel. In creating original branded content, the use of music and sounds can quickly set the mood and tone. Action Items: hOw TO CReaTe gReaT INsTagRam pOsTs 57 1. 2. 3. Create video storyline Calibrate look and feel a. Music and sounds b. Candid vs creative c. Delivery of message Develop legal processes for video usage regularly engage and inTeracT wiTh your communiTy.PDF Image | Flashstocks Instagram Marketing Strategy E Book
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