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creaTing greaT phoTography aT scale One of the greatest challenges that brands face today on Instagram is creating great photography at a scale and pace that can keep up with the community. It is difficult to create authentic photography that communicates an experience that is relatable to the consumer. Instagram’s expectation of speed and quality is stressing the current processes that brands are using to create content. Brands have to find a balance in the trade-off in creating quality co¬ntent or creating content faster. Traditional methods of professional studio photography offer great quality, but cannot be created at a scale that makes sense. Luckily, there are many methods available to brands to create and source original imagery. - Internally - Agency - Partner - Co-create - UGC Brands can create content from within the organization, keeping full control of the process at lower costs. With extensive knowledge of the organization, content will be on-brand all the time. However, it will be difficult for most brands to keep up with the scale of the images needed. As more images are needed for different pieces of subject matter, it becomes increasingly difficult to create content internally. Brands simply lack the process and the talent pool to create the quantity of imagery they want at a price that makes sense. CReaTINg gReaT phOTOgRaphy aT sCale 59PDF Image | Flashstocks Instagram Marketing Strategy E Book
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