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2014 State of Search – Exact Match Domain Update EMD Update • Exact-Match Domain (EMD) Update — September 27, 2012 Should be called the “Commercial Phrase” Update. But for PR purposes, I realize why Google calls it the “EMD” update. • Google targeted “commercial phrases” with this update. • AdWords CPC Cost + # Searches Per Month = Commercial Phrase Example: $5.00 CPC + 20,000 Searches Per Month = Commercial Phrase • Valuable Domain Names include Keywords (commercial phrases) • Not all keyword rich domains affected • Sites without keyword rich domains were affected • Recover by cleaning up your link profile, especially anchor text • Link Profiles should have 70 percent or more “brand” anchor text, company name, URL as anchor text.PDF Image | Google Algorithm Update Pandas, Penguins, EMD, Knowledge Graph, Pigeon, HTTPS
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