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2014 State of Search – Additional Comments Two Schools of Thought on NoFollow • NoFollow links are not “followed” and therefore don’t carry any risk or value at all • NoFollow links might technically not pass page rank. However, other aspects can transfer, like trust or indicators for link spam. Therefore, Google may issue penalDes if nofollow is overdone. Google Tries to IdenDfy Spammers • NoFollow links can sDll hurt rankings & result in manual penalDes. I recommend removing NoFollow links during link cleanups.PDF Image | Google Algorithm Update Pandas, Penguins, EMD, Knowledge Graph, Pigeon, HTTPS
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