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International Journal of Management, Technology And Engineering ISSN NO : 2249-7455 Google Page Rank Algorithm and It’s Updates Mr. Anuj Joshi Department of Information Technology, Chandubhai S.Patel institute of Technology Charusat University, Petlad, Anand Prof. Priyanka Patel Department of Information Technology, Chandubhai S.Patel institute of Technology, CHARUSAT ABSTRACT Google’s search engine i.e Google’s PageRank is one of the biggest search engines with 67% market worldwide but its algorithm is unknown. Though, Bing, Yahoo also holds good amount in search engine market but are far behind Google. Similarly, in China Baidu holds 59% of search engine market. There are billions of websites on internet while millions of websites add up every day. But in this huge dump yard of websites, every website wants to rank up in search engines search result. Question remains same as how to score up in any search result query. So, all search engines more or less have similar algorithm, but in this paper, we’ll be focusing on Google’s Page Rank algorithm. Google being prominent player in search engine holds a prime role for affecting your quality of website. Content can be in any form on web like email, talk, private stuffs, messages, blogs, images etc. So, there are smart crawlers which are bots or algorithm who fetch data from web and are added to databases in pretty formatted manner. On, later stage link is identified and a tree like structures are made which then describes a page or domain strength on web. Keywords: Google, Search Engine, PageRank, Domain Authority, Page Rank Algorithm, Search Result, Page Ranking, Google Search Engine, Web Page, Keyword Stuffing, Update Google, Search Query, Exact Match, Web Site, Keyword Occurrence. INTRODUCTION&OTHER HEADINGS With the increase in the use of search engines, it becomes more important for web developers and SEO marketers to have their website score well in rankings in these various search engines in order to reach to their desired audiences. To optimize websites and webpages for search engines, such as Google or Bing, knowledge about the page ranking algorithms is essential. For instance, if a search engine considers how often search terms occur on a webs full text, web content should use the most relevant keywords in their web pages whenever possible to get their webpage in a top position. For users of search engines, data regarding ranking algorithms is additionally essential so as to judge the hardiness of the results. As noticed, web site house owners do have Associate in nursing interest in having their web site displayed in high positions by search engines. Consequently, users ought to understand the algorithms so as to estimate the hardiness and so the trustiness of the search engines’ results. Understanding of any ranking algorithm will help web owners in estimating the utility of results in case of their search motive. For any instance, user trying to search for the latest match score should be showed result in preference to date while any user searching for weather forecast should be shown result based on nearby locations and not random locations. Similarly, any user searching for a product should get a result relevant to him, Volume 8, Issue X, OCTOBER/2018 Page No:1108PDF Image | Google Page Rank Algorithm and It’s Updates
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