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International Journal of Management, Technology And Engineering ISSN NO : 2249-7455 Penguin regular release focuses on reducing practice of improper link building, links with over optimized anchor text and keyword stuffing. In case of Penalization, it reduces the rank of a page instead of penalizing entire website. 6) Hummingbird in August,2013 Hummingbird enables Google to better translate look inquiries and give comes about that match searcher expectation (rather than the individual terms inside the question). While watchwords keep on being essential, Hummingbird algorithm makes it feasible for a webpage to score good and rank for an inquiry regardless of whether it does not carry the correct words the searcher has entered and this is accomplished with the assistance of normal dialect handling that depends on inactive semantic ordering, co-happening terms and equivalent words. It considered some 200+ factors that can affect a websites’ ranking and search result. It also focused on mobile marketing. Hummingbird was a term coined to describe “fast and precise”, that it can focus on meaning of a phrase or a keyword rather than an individual keyword. Use of knowledge graph was found here for better understanding of meaning and ensuring better results. 7) Pigeon in July, 2014 In the year 2014, Google shook everyone especially the local SEO world with a refresh that significantly adjusted some nearby outcomes and changed how they now handle and decipher area prompts. Google guaranteed that Pigeon made nearer ties between the nearby calculation and core algorithm(s). It affected poor on and Off Page SEO. Prime focus in Pigeon update was on giving valuable, exact and significant local search results. Google said this new SEO calculation improves their separation and area following parameters in more outcome situated way. The progressions made through Google Pigeon Update will likewise influence list items appeared in Google Maps as this refresh gives Google a chance to give query items in view of the client area and posting within reach in the local index. The primary reason behind acquainting Google Pigeon Update is with give inclinations to local list items in SERPs and that is the reason this is to a great degree gainful for nearby organizations. 8) HTTPS/SSL Update in August, 2014 In this update Google announced that it will give more preference to secure sites. Focus was on showing users a secure website, although encryption and security of a website didn’t affect its ranking severely. But this was a bell for all websites to take securing measures for their websites to maintain their rank in future. They emphasized that this boost would begin out tiny however silent it'd increase if the modified tried to be positive. 9) Pirate in August,2012 In this update Google started penalizing the sites that were violating copyrights. In October, 2014 after first DMCA/ Pirate update Google launched one more update that combat digital media and software privacy. This targeted number of sites which caused a drastic drop in rankings of various sites. 10) RankBrain in October, 2015 It was a part of Hummingbird Algorithm but after various modifications in algorithm this update was rolled out. Using machine learning, Google tried to understand the meaning behind search queries and show the best matched results. So, along with artificial intelligence Google harmed the ranking of sites that had poor and shallow content, poor UX and lacked query specific relevant content. According to Google it is the third most important ranking factor. So, create more content on the focused keywords and links them from the high authority pages is the best way to stand out in the competition. 11) Mobile Friendly Update in April, 2015 Volume 8, Issue X, OCTOBER/2018 Page No:1113PDF Image | Google Page Rank Algorithm and It’s Updates
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