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International Journal of Management, Technology And Engineering ISSN NO : 2249-7455 We performed various steps to understand the Google’s page ranking algorithm by reverse-engineering and came up with the following results: 1. Overall, Google’s page ranking algorithm depends heavily on a link inbound and outbound count. As a result, in order to improve a page’s or a website’s ranking it’s important to create backlinks on relevant side just to avoid penalty from Google, 2. Google’s page ranking algorithm gives a lot of importance on words in the title i.e. the keywords used on and off page. Knowing this, website owners should think twice about any title they would give to their pages. All the relevant and less competitive keywords must be considered first and used in contents and it is sensible if you choose a long keyword title. Unnecessary stuffing of keywords should be avoided else it will attract a penalty. 3. Google Scholar considers keywords more irrespective of their synonyms so wise use of words in content is benefitable. Search results are shown on basis of broad match, phrase match and exact match. 4. It seems like Google does not put a weighting on the recurrence in which seek terms happen in the full content after panda refresh was take off. This implies a site won't be positioned higher for a specific pursuit in light of the fact that the hunt term happens all the more regularly in the full content. Along these lines, it could be helpful for web proprietors to refrain from a strict wording in their web substance and utilize more equivalent words. This would make their records less lucid yet more retrievable in Google. Not to overlook the proper measure of watchword event is as yet vital for any page's positioning. 5. Google weighs the age of any page in very less amount, so if your page contents high quality of article, it can come up in ranking. 6. Google crawls keywords from images caption, alt text and description, so keyword stuffing can be done their as it will help crawler to fetch keywords which we are targeting and at the same time will not harm the quality of website content. 7. Google also considers the social commenting, no doubt its’s no follow feature can prevent backlinks outbound but users interaction on a page in form of reviews and blogs can help with traffic interaction as well as updating content on a regular interval. 8. Google’s recent updates now consider mobile responsiveness also so while developing any website, developers must ensure that their websites are mobile responsive and also takes less load time. So, along with content quality, image optimization is also important factor to keep in mind while developing a website. These features can help in getting good results from SEO. 9. Submission of site map is also important for SEO, as it helps anyone visiting site to go through whole structure of website and get traffic on all pages, over all affecting a site’s domain authority. Also, it helps crawlers to fetch and retrieve data. 10. Creation of contact page, and geo tagging of any company website will help in local SEO, as now Google updates also considers the location as an important factor while calculation a rank of any page. So, for that any company that wants to show its result based on location should use Google Business. The study and attempt of this research carried out can only be seen as a first step. Many of the questions have stayed unanswered. Further research in future is required, with a lot more of sample data and more study and analysis in order to get a complete picture of Google’s page ranking algorithm.Still, many answers and factors that affect page ranking were established. So, diversity in links, quality of links and content for both on page and off page and Domain factors must be considered first while performing SEO for any website. ACKNOWLEDGEMENTS Sincere thanks to Mr. Nilesh Gupta, GrowothSpree for helping us understand various factors and their importance in Google Page Rank algorithm. Heartily thanks to Mr. Ishan Manchanda, GrowthSpree for resolving small and big queries that came while writing this paper.And genuine thanks to Mrs. Priyanka Patel, Assistant Professor, Charusat Volume 8, Issue X, OCTOBER/2018 Page No:1116PDF Image | Google Page Rank Algorithm and It’s Updates
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