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Contents Contents iii 1 Introduction 1 2 Related Work 4 2.1 CreatingContentonYouTube.......................... 4 2.2 Algorithmsthatmanagework .......................... 4 2.3 AlgorithmicFolktheoriesandImaginaries ................... 5 2.4 Algorithmasculture ............................... 5 2.5 Designasprovocation .............................. 5 3 Study Design 7 3.1 DataGathering.................................. 7 3.2 Interviewsandwikisurvey............................ 7 3.3 DataAnalysis................................... 10 4 Results 12 4.1 AlgorithmicPersonas............................... 12 4.2 PerceptionsoftheAlgorithm........................... 19 5 Discussion 24 5.1 WorkingWith(andAgainst)AlgorithmicPersonas . . . . . . . . . . . . . . 24 5.2 Challenges facing YouTube and their technical implications . . . . . . . . . . 27 5.3 FutureWork.................................... 32 5.4 Conclusion..................................... 32 Bibliography 34 iiiPDF Image | How Content Creators Craft Algorithmic Personas and Perceive the Algorithm that Dictates their Work
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