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CHAPTER 3. STUDY DESIGN 9 Figure 3.1: Three of the alternative designs we used in our interviews. Each design was a provocation into a different way that the algorithm could work showcased by what videos it would recommend under those conditions. The conditions are 1) Viewers are only recom- mended “smart” or educational videos. 2) Viewers are shown content they don’t normally click on. 3) Promotes videos that YouTube human curators, who select for more artistic content, have chosen. prompt participants to imagine a different YouTube and learn how they form understandings of how a new algorithm operates and affects them. Another exercise we used was card sorting [24]: Participants sorted features of the YouTube algorithm by speculated importance (e.g. thumbnail, click through rate, length of video, etc.) and added features they believed to be important that we had missed. Af- ter, we asked participants to re-sort the features by how they would want the algorithm to operate. We did this exercise after asking our initial questions and before showing and discussing the prototypes. The card sorting exercise proved to be an effective ice breaker. It met participants at the level that they usually where when discussing the algorithm and eased them into a more complicated and abstract discussion of the algorithms behavior and imagining alternatives. Toward the end of our study we sought to understand how much each of the themes that we had found resonated with a larger group. We used a wiki survey to do so [59, 29]. A wiki survey is a collaborative form of survey in which participants are asked to collectively rank a set of ideas. At each point a participants is presented with two competing ideas, in our cases two themes of algorithmic personas, and asked to choose which one they prefer or to add a new one. We launched a wiki survey based on the results of our field work and posted it to YouTuber forums and subreddits in March 2019. We asked survey takers to vote on what roles they believe the YouTube algorithm plays, and to add new roles as well.PDF Image | How Content Creators Craft Algorithmic Personas and Perceive the Algorithm that Dictates their Work
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