PDF Publication Title:
Text from PDF Page: 019
Chapter 4 Results In this chapter, I will discuss how YouTubers use algorithmic personas to make sense of the algorithm, and how they perceive and want the platform to change. 4.1 Algorithmic Personas Our research provides strong evidence that content creators make sense of the YouTube al- gorithm through three distinct personas: Agent, Gatekeeper, and Drug Dealer. They invoke characteristics of these personas when managing their relations with the algorithm, ratio- nalizing algorithmic outcomes, deciding on courses of action, and engaging in conversations with other content creators. Table 4.1 shows themes that we found for each persona and scores that content creators assigned to them in the final wiki survey. In this section we will explore the shapes of these personas, their characteristics, and specific instantiations of their use. Quotes from YouTubers we interviewed will be denoted by P1, P2, etc. and quotes from YouTube videos will be denoted by Y1, Y2, etc. We also differentiate an algorithmic persona from a real world human role by capitalizing the word Agent, Gatekeeper, or Drug Dealer. In the discussion chapter, I will explore how personas can guide both the design of algorithmic systems as well as our understanding of the roles algorithms play in the real world and their ethics and politics. Algorithm as Agent When invoking the persona of algorithm as Agent content creators focused on the algorithm as it relates to them personally, similar to a talent agent. An agent is a familiar role for creative professionals. The most distinct characteristic of the algorithm as Agent is that it is perceived as scanning, choosing, and promoting individual people’s channels: “the YouTube algorithm blessed Emma’s soul because I don’t even know” (Y6) 12PDF Image | How Content Creators Craft Algorithmic Personas and Perceive the Algorithm that Dictates their Work
PDF Search Title:
How Content Creators Craft Algorithmic Personas and Perceive the Algorithm that Dictates their WorkOriginal File Name Searched:
EECS-2019-48.pdfDIY PDF Search: Google It | Yahoo | Bing
Cruise Ship Reviews | Luxury Resort | Jet | Yacht | and Travel Tech More Info
Cruising Review Topics and Articles More Info
Software based on Filemaker for the travel industry More Info
The Burgenstock Resort: Reviews on CruisingReview website... More Info
Resort Reviews: World Class resorts... More Info
The Riffelalp Resort: Reviews on CruisingReview website... More Info
CONTACT TEL: 608-238-6001 Email: greg@cruisingreview.com (Standard Web Page)