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CHAPTER 4. RESULTS 18 Figure 4.1: Interest in and discussion about the YouTube algorithm has increased in recent years. This graph shows the number of times the word “algorithm” was mentioned in VidCon programs that were available online. “I hear a lot via online platforms. I am so invested in the community so I hear a lot. I have friends that make content online. Girls night out, we talk about algorithm. [The algorithm] becomes so integrated into your life. ” (P1) VidCon is another one of the spaces that YouTubers have created to engage in mutual aid, collective sense making and to socialize and have fun. In recent years talk about the algorithm has become a staple of the event with full session devoted to it (Figure 4.1). At the 2018 Vidcon, a YouTuber gave a presentation describing techniques and strategies to succeed on YouTube, as well as their technical backings from an academic paper published by Google researchers on deep learning and recommendation systems (Figure 4.2). This presentation, and the existence of the convention itself, motivates the fact that YouTubers care deeply about their work and the ways that the algorithm affects it. “Why did I go to VidCon Australia? I went there to meet new people first of all. I went there to try to understand YouTube better [...] feel like I’m really really terrible at like tagging videos and knowing about like the algorithm oh my gosh.” (Y9) YouTubers are at the forefront of people having to engage with complex, opaque algo- rithms as part of their work. Our research shows that they are increasingly engaged in strategies for making sense of the algorithm. One of those strategies is personifying the algorithm.PDF Image | How Content Creators Craft Algorithmic Personas and Perceive the Algorithm that Dictates their Work
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