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CHAPTER 4. RESULTS 19 Figure 4.2: A presentation at VidCon 2018 titled “How Does the YouTube Algorithm Work in 2018”. The speaker is a YouTube content creator who describes the algorithm to an audience of other YouTubers using available statistics (e.g. Average View Duration), per- sonal experience, and results from A/B tests on his own channel. In this screenshot he is discussing an academic paper published by researchers at Google [21] that describes the “dra- matic performance improvments” to the YouTube algorithm through deep learning. We saw this paper referenced repeatedly as one of few windows provided into the technical workings of the algorithm [31, 27]. 4.2 Perceptions of the Algorithm During our research, we learned YouTubers’ understandings of the technical workings of the algorithm, what content they believe is valued on the platform, and what they want changed about the platform. During our in-person interviews, through a card sorting exercise, we asked our participants to rank features of YouTube videos from least to most important to the algorithm. They believe watch time, the thumbnail photo, and video title dictate the algorithm the most. Table 4.2 summarizes all our findings. In addition, creators believe YouTube highly values sensationalist content. Creators also want a more diverse range of content and content creators represented on the platform. In this section, I will dive deeper into our participants’ perceptions and concerns about the platform. In the discussion chapter, I will explore the challenges facing the wider YouTube community and their technical implications. What Content is Valued on YouTube? During our in-person interviews, we conducted a card sorting exercise to ease our participants into discussing the YouTube algorithm at a more abstract level. However, I wanted to note the results of this activity summarized in Table 4.2. Resoundingly participates rated watch time, the thumbnail photo, and video title as the most important features of a YouTubePDF Image | How Content Creators Craft Algorithmic Personas and Perceive the Algorithm that Dictates their Work
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