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CHAPTER 4. RESULTS 21 “YouTube is very personal — people show the raw side of themselves, and say things they wouldn’t say in person.” (P2) Recently, Emma Chamberlain, a 17 year-old YouTuber, has “blown-up” on YouTube. Since starting her channel in June 2017, her channel has grown to close to 8 million sub- scribers, a feat not easily accomplished [5]. She’s well known for her personality. Chamberlain drinks loads of coffee, goes thrift shopping, and is a bit socially awkward, all of which make her relatable to teen girls her age. Chamberlain lets her personality shine through her videos, and that has helped her grow on the platform. Creators like Chamberlain bring hope to the platform — that you don’t need to be controversial to be successful. Overall, YouTubers are concerned about the health of the platform.They believe YouTube’s algorithm prioritizes sensationalist content, compromising the quality of videos for views. How do Creators Want the YouTube Algorithm to Change? Given how frustrated creators are towards the algorithm, we wondered: how do they want the algorithm to change? Our participants want the algorithm to value creativity and originality, YouTube to promote small creators, and recommend diverse content. Using Figma, an online collaborative design tool, I mocked up prototypes motivated by their feedback. We asked participants to rate their favorite designs, and 2 participants enjoyed the “Friends” prototype the most, 1 the “Diversify” prototype, 1 the “Curator” prototype, and 2 the “Up-and-coming” prototype shown in Figure 4.3. Some participants enjoyed the “Friends” prototypes because it enables them to experience videos with friends, while hopefully exposing them to new content: “It’s super cool to watch a video at the same time and have a commentary with your friends. Hopefully it will expose me to cool content.” (P8) However, one participant felt that the “Friends” prototype was problematic: “This is terrifying... If people can see what creators are watching it could create controversies! I could see it blowing up with the current climate — it wouldn’t help content creators.” (P1) Participants who enjoyed the “up-and-coming” prototype noted that it was fair, helping smaller creators reach a wider audience: “I love it, and it’s fair — you do the upfront work and get the initial audience, you prove you have worthy content, and YouTube can help you get to the next level.” (P2) But they also had questions and concerns about how YouTube decides who to feature:PDF Image | How Content Creators Craft Algorithmic Personas and Perceive the Algorithm that Dictates their Work
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