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CHAPTER 4. RESULTS 22 Figure 4.3: The four most preferred designs used in our interviews. The conditions are 1) Viewers see what their friends are watching and can join them in a live chat to discuss the video. 2) Viewers are shown content they don’t normally click on. 3) Promotes videos that YouTube human curators, who select for more artistic content, have chosen. 4) Promotes small and up-and-coming creators on the platform. “So nice to find new people and be featured yourself — it gives smaller YouTubers a chance to be discovered. I would be interested to know how YouTube finds these people and features them?” (P1) YouTube has a similar feature called “Creator on the Rise.” Users can find the “Creator on the Rise” on the Trending tab. In our prototype, we featured “up-and-coming” creators on the top of homepage. For YouTube’s “Creator on the Rise”, there is no application process. The only criteria is that a creator has more than 1,000 subscribers. From there, the YouTube Team and systems review channels for their watch time growth, and how frequently they upload [72]. Participants like the idea of this system, but they wish there was more transparency in the process. Specifically, they want YouTube to give them feedback on what they could improve on to be selected. Creators also expressed a concern about the platform lacking creativity and originality. With the “Curators” prototype, creators are exposed to more artsy content: “That is sick. Damn. I really like this... As humans, we are comfortable around what we know and what we like and there is nothing wrong with that. However tooPDF Image | How Content Creators Craft Algorithmic Personas and Perceive the Algorithm that Dictates their Work
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