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CHAPTER 4. RESULTS 23 much can be dangerous, and making an extra tab like this could be really useful.” (P3) As a viewer on the platform, creators also find themselves falling into “rabbit holes” of the same type of content. The “Diversify” prototype recommends content out of a user’s comfort zone, and creators found it a reasonable and healthy change: “[The Diversify prototype is] not such a huge change and it won’t kill you to look at other content.” (P7) We also ask our participants: In an ideal world, what would you want the YouTube algo- rithm to prioritize? Besides promoting creativity content and smaller creators, a participant suggested human usefulness, which the participant defined as: “[Content that] genuinely makes your life better. Examples of human usefulness are humor, and emotion — something that makes you cry. Also educational videos about science, humanity, and math.” (P3) Creators also wanted channels assessed on trustworthiness, passion towards their chan- nel’s topic(s), and dedication towards enriching and supporting the YouTube community. YouTubers perceive the algorithm as prioritizing clickbait and sensationalist content, making the content on the platform homogeneous. Creators want original and artsy content back on the platform, as well as a more transparent process in promoting new creators. They want to see content outside their usual clicking patterns. Creators want an algorithm that, as opposed to maximizing watch time and views, provides the greatest human value, creator credibility, and community value. Creators make YouTube the platform it is today, so we should seriously consider their feedback into making YouTube a safer and more creative space.PDF Image | How Content Creators Craft Algorithmic Personas and Perceive the Algorithm that Dictates their Work
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