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ACKNOWLEDGEMENTS I would like to express my gratitude to Professor Carolina Afonso, who supported me in every stage of this research, without whom it would have been impossible to accomplish this goal – especially for encouraging me to write about this new topic. She instantly understood my passion for Instagram, and has constantly guided me in the right direction. I would also like to thank my friends and colleagues that consistently supported me throughout this challenging task, particularly Marta Lopes for all the advice she provided me with while constructing this thesis. Last, but not least, I must express my profound gratitude towards my parents, sister and boyfriend for always believing me and comforting me in despairing times. Especially my father, with his inspiring wisdom and positive energy. This accomplishment would not have been possible without them. 4PDF Image | HOW INFLUENCERS CREDIBILITY ON INSTAGRAM IS PERCEIVED BY CONSUMERS AND ITS IMPACT ON PURCHASE INTENTION
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