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4.2.1 Research questions ..............................................................................................................................44 Chapter 5. Conclusions................................................................................................................51 5.1 Academic contributions...............................................................................................................................51 5.2 Managerial contributions...........................................................................................................................52 5.3 Limitations and future research recommendations.........................................................................54 APPENDICES...............................................................................................................................56 REFERENCES .............................................................................................................................76 6PDF Image | HOW INFLUENCERS CREDIBILITY ON INSTAGRAM IS PERCEIVED BY CONSUMERS AND ITS IMPACT ON PURCHASE INTENTION
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