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LIST OF FIGURES Figure 1. Top 13 social media platforms visual comparison................................18 Figure 2. Number of monthly active Instagram users from January 2013 to April 2017 (in millions)...............................................................23 Figure 3. Top 15 leading brands ranked by number of Instagram followers (in millions)...........................................................................26 Figure 4. Conceptual framework................................................................32 Figure 5. Gender distribution...................................................................37 Figure 6. Age distribution........................................................................38 Figure 7. Occupation distribution...............................................................38 Figure 8. Education level distribution.........................................................39 Figure 9. Monthly net income distribution...................................................39 7PDF Image | HOW INFLUENCERS CREDIBILITY ON INSTAGRAM IS PERCEIVED BY CONSUMERS AND ITS IMPACT ON PURCHASE INTENTION
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